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Level-5, Hasbro discuss the multimedia approach of Yo-Kai Watch

by rawmeatcowboy
08 October 2015
GN Version 5.0

Coming from Level-5's Yukari Hayakawa...

On the multimedia approach:

"once [a property] becomes a hit in one area of entertainment, then other entertainment follows. We don't do that, we launch everything simultaneously."

Coming from Mike Ballog, senior director of global brand marketing at Hasbro...

On the multimedia approach:

"TV is a great traditional doorway in, but what's great about this property is that we have three different experiences moving toward each other. Digital interaction is critical" for the American market. In Japan they have Gatchaman machines [based on the series], and it's a very different format from what you see in the rest of the world."

[Link]