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Analysts discuss Nintendo's move into mobile content

by rawmeatcowboy
23 October 2015
GN Version 5.0

“If he (Mario) fails, it could be game over. If he gets past the next stage, he unlocks a completely new market for Nintendo to conquer.” - Serkan Toto, a Tokyo-based game industry consultant

“We believe this is now going to be the core of the new Nintendo." - Analyst Atul Goyal at Jefferies & Co.

“This is a desperate move. It’s not a choice they wanted to make.” - Amir Anvarzadeh, head of Japan equity sales at the brokerage BGC Partner

[Link]