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Nintendo expands upon their plans to embrace more female games with 3DS
Coming from the investor briefing...
In addition, approximately 70 percent of the consumers playing Animal Crossing: Happy Home Designer in Japan are female, and in terms of our goal for the Japanese market to increase the number of female consumers, as I just mentioned, we feel we have obtained a definite positive result.
In the upcoming year-end sales season, we will launch a special set of light and compact New Nintendo 3DS with cover plates of “Hello Kitty,” “Animal Crossing” and “Super Mario Bros. 30th Anniversary.” By mainly focusing on female consumers with these items, we would like to continue to give momentum to the Nintendo 3DS market.
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