Dear Reader:
Nintendo plans to keep 3DS momentum going with evergreen titles, Nintendo Selects
This graph shows a comparison of the number of units sold in Japan, US and Europe, for Super Smash Bros. for Nintendo 3DS and Pokémon Omega Ruby/Alpha Sapphire, which were released last year. The number of units sold in the US and Europe exceed those of Japan for both titles.
As we have mentioned in the past, especially in the overseas markets, not only does hardware sell well together with new titles, but it also tends to sell well with major evergreen titles. Therefore, we are aiming to popularize the hardware by keeping the rich lineup of evergreen titles already released highly active.
In the US, we are planning a Nintendo 3DS holiday campaign for the year-end holiday sales season for the purpose of promoting popular evergreen titles. Also, in Europe, we are seeing a good start in the sell-through numbers due to continuous sales of titles such as Animal Crossing: New Leaf and Tomodachi Life and the release of a lineup of discounted software called “Nintendo Selects.” With these, we would like to further increase sales mainly intensifying our sales to younger consumers towards the end of the year when sales peak.