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Retailers on Wii U missteps/support ending, NX hype and Nintendo's approach to E3

by rawmeatcowboy
06 May 2016
GN Version 5.0

The following comments come from an MCVUK feature...

“Nintendo just switched off Wii U’s life support.” - senior games retail exec

“While the Wii U has some fantastic games, it never enjoyed the third-party support necessary to draw in the masses. The console itself didn’t appeal to the mainstream fans the Wii captured, or the hardcode fanbase of Sony and Microsoft’s machines. Nintendo has to get it right this time and if that means taking its time to launch the NX then so be it.” - Games Centre MD Robert Lindsay

“It’s great to get some clarification on NX launch window and the hype starts now. There is intrigue about what NX might be, and lots of fans will be getting increasingly excited.” - games boss at a major retailer

“There’s no point in attempting to bring out innovative hardware, if software and messaging can’t provide a convincing account of its value. With Nintendo’s core business in decline, it may seem like a mistake to miss the Q4 sales period. But it would be an even bigger mistake to launch NX without proper support. In terms of Nintendo not debuting NX at a highly-visible event as E3, it’s worth noting Nintendo has been cultivating its own means of connecting with fans. So it has scope for communicating the NX in the lead-up to launch, outside of major traditional industry showings.” - Steve Bailey, senior games analyst at IHS

[Link]