Nintendo president details movie plans, goals for mobile, Miitomo, NX content/launch & more

The following comes from an interview with Nintendo president Tatsumi Kimishima...

- creating film/video content is part of Nintendo's plans to strengthen the brand
- they're doing this to make sure their IP can reach even more people than before
- Nintendo is in talks with various companies and something should be finalized in the near futures
- Hollywood collaborations are possible, but are just one avenue Nintendo could take to approach a global scale
- Nintendo wants to use IPs that are quite popular and they're working on something everyone can enjoy
- Nintendo is aware that there is a strong demand for a Legend of Zelda movie
- Nintendo cites the failure of the Super Mario Bros. movie as a reason why they'd like to handle most things themselves
- doesn't seem like movie projects will be fully live-action
- Nintendo has a strong stable of IP and would like to do something with Mario and Zelda
- the move into creating movies is just another way Nintendo is looking to expand their brand recognition
- selling off much of their stake in the Seattle Mariners is part of that strategy
- Kimishima believes the company needs to invest heavily in new areas such as film production moving forward
- proceeds from the sale of their stake in the Seattle Mariners will actually be used to fund those investments
- no official date for the release of film projects at this time, but looking to create something before 5 years in time
- making money from films is certainly hoped for, but their main goal is to increase the number of people who follow Nintendo
- Nintendo's core business is still making games and platforms for game playing
- Nintendo has learned a lot from making Pokemon films and knows it's important for the films to guide players to the games
- Miyamoto will be involved in the film creation as well
- Miitomo downloads are in line with what Nintendo expected and they want to give people reason to play for a long time
- Nintendo has seen that people want the app to load quicker and also make it easier to add friends
- the goal is for smartphone games to work in synergy with traditional hardware
- future mobile titles could interact with the 3DS
- with Animal Crossing and Fire Emblem, just copying the traditional experience and moving to mobile isn't the plan
- on paid DLC for mobile, Nintendo isn't looking to make everyone splurge on items, but are looking for a safe middle ground
- Nintendo knows people want Mario on mobile, but can't confirm it will happen
- Kimishima's full comments on NX, what it will provide and why launch is missing the holiday season:

It’s something very new. The hardware, the software lineup, all of it is something I’d like to play for the first time myself. The NX is neither the successor to the Wii U nor to the 3DS. It’s a new way of playing games, which I think will have a larger impact that the Wii U, but I don’t feel it’s a pure replacement for the Wii U. When people finish the launch titles, they will want things to buy in spring, on summer break, at Christmas. As such, it’s not simply a question of when the hardware’s ready; rather, we need to ensure our software lineup is also in a good place.

- Kimishima doesn't imagine the NX will negatively impact 3DS sales due to Pokemon on the way...
- sales numbers for the NX are still tentative
- Kimishima also has high hopes for its smartphone games, which should help compensate for the drop in Wii U revenue
- Kimishima also talked NX pricing goals:

It’s true there is a certain expectation for the prices of Nintendo consoles. Our developers put a lot into them, but we can not sell at a loss. The final price is determined by balancing these two conflicting ideas. I don’t believe it’s as simple as “because this is a new platform, we can make it more expensive.”