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SurveyMonkey feature - The Rise and Fall of Nintendo’s Miitomo: Why Downloads Don’t Matter

by nintendaan
25 May 2016
GN Version 5.0

''In Miitomo’s case, this lower-than-peers engagement translates into higher churn. The game’s weekly churn more than 50% means that over half of the users of Miitomo on a given week won’t come back and play it again the following week. For some apps that don’t need frequent use this isnt a problem, but for games like Miitomo that are designed for frequent use, churn at this level foreshadows a quick decline.

Low engagement and high churn cause a steady decline in active users for Miitomo. When comparing to the other games it’s not necessarily the lower peak weekly-active users (WAU) that’s of concern, but the fact that Miitomo drops off much more rapidly. Clash Royale’s lowest value is just 22% from its peak, Candy Crush Jelly’s is 32% from its peak, but Miitomo WAU is 74% lower than its peak value in a much shorter timespan.''

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