SEGA focusing on quality with Sonic the Hedgehog, turning him into ''an entertainment icon''

These are quotes from a MCV interview with SEGA...

“We want to release good titles to all the players, and that is the challenge for us moving forward – making sure our games are great.” - Takashi Iizuka, Sonic Team


“SEGA is really – as of this last year – putting a huge emphasis on quality. One of the things about Sonic Boom: Fire & Ice is that we held the title for a year, which is not something SEGA has traditionally done, but this focus on quality is really about trying to take Sonic back to where it used to be.”

“We are really focused on turning Sonic into an entertainment icon, not just a games icon. We want to go across all platforms and elevate his status even further, which explains why we are doing so much.” - Ivo Gerscovich, Sonic chief brand officer