Dear Reader:
UK - 3DS hardware/Pokemon games, apparel, TGC sales up due to Pokemon GO
- sales of 3DS games and hardware have jumped by over 100 percent
- combined sales of previous Pokémon 3DS games increased by 145 percent last week
- Nintendo has now raised projections for Pokemon Sun/Moon
- preorders have already increased over the weekend
- Sun and Moon are currently among the Top Ten most pre-ordered games on Amazon
- apparel licensee BioWorld Europe says it is developing new lines as its current range has been ‘flying out the door’
- many retailers are requesting special Pokémon products
- Pokemon TGC sales are up by 100 per cent, primarily due to the Pokémon 20th anniversary celebrations
- TGC sales are up around eight times the level we saw back in 2012 and over 100 per cent year-on-year from 2015
TOP SELLING POKÉMON GAMES FOR WEEK ENDING JULY 16TH (Sales Increase %)
1. Pokémon Alpha Sapphire – 148%
2. Pokémon Omega Ruby – 148%
3. Pokémon X – 238%
4. Pokémon Y – 188%
5. Pokémon Super Mystery Dungeon – 65%
These five games in total –148%
Pokémon Total – 145%