Pokemon GO data study shows usage may have peaked

In terms of daily active users, the largest day for Pokémon Go in the US was July 14th, exactly one week after the game’s debut. We estimate that just over 25 million smartphone users played the game on that day, though usage levels were fairly steady at just over 25 million users few a few days around that time before declining.

Surprisingly, downloads of Pokémon GO were largest on the day it was released, July 7th. Most successful apps, including previous record-setting hit games Draw Something and Candy Crush Saga, experience a slow start. These games hit their daily-download peaks some months after initial release. Pokémon GO is unusual not just for the size of its success but also the incredible speed of its ascent up the download charts.