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Research firm says Pokemon GO has re-energized the global gaming market

by rawmeatcowboy
28 July 2016
GN Version 5.0

“There will still be significant growth in the mobile gaming market. The recent release of Pokémon Go has provided a proof of concept for augmented reality and location based gaming. The partnership with the game and McDonald’s in Japan also opens the door for new revenue streams for gaming companies. There are also many new interesting areas such as connected toys which will further bridge the gap between digital and physical products so we expect continued growth in the gaming market.” - Marc Einstein, research director for Japan at Frost & Sullivan

Frost & Sullivan has been looking into the boom that Pokémon GO brought with it, and it seems like the success of that title is helping to reinvigorate the gaming scene on mobile. Not only is Pokémon GO experiencing huge success, it's opening up new avenues and motivations for other mobile game makers.

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