Pokémon GO UK user study: Total downloads, players, personality traits, interests & more

Pokémon Go has been an overwhelming success in Britain, suggesting a bright future for mainstream augmented reality gaming from which both brands and developers can benefit, new data YouGov shows.

YouGov finds that 6.1 million adults (13% of the population) have downloaded and installed Pokémon Go since its UK release on 14 July. The data shows that 5.3 million people (87% of those who have installed the game) are still using the app, having played it within the previous week. This suggests that the first mass-market augmented reality game has staying power and is not just a flash in the pan.