Ubisoft says NX is fantastic, a 'really new approach', excited to work on something new

We always take disruptions on the positive side. We think each time that it's an opportunity for our creators to take more risks. When a machine is installed, there are a certain number of brands that take up the time of players, so they're going to buy the next Assassin's Creed or Call of Duty. Even if they say, 'I'm interested in what you're doing,' at the end of the day they first buy what they know, then go somewhere else. When they change machines, they consider that it is better to try what has been done for that machine. This gives us an opportunity to totally change an IP that we have done before, or to create new experiences and new IPs.

What we see is, players are more open when new hardware is coming. So we have the chance to come with something we have never done before, because we know that if we are the first there, people will try our game and maybe we'll be able to get into that new genre. As our people wanted to do a game like ZombiU, they were happy they could just use the Wii U to do it. For us, a machine is a tool of expression, but when everything become stable it's less open to innovation. We always want innovation.