Dear Reader:

You are viewing a story from GN Version 5.0. Time may not have been kind to formatting, integrity of links, images, information, etc.

Pokemon GO generates $470 million in revenues in its first 80 days

by rawmeatcowboy
30 September 2016
GN Version 5.0

Pokémon GO has been the breakout hit of 2016. According to our Global Appstore Intelligence, the game has accrued more than 550 million installs and $470 million in revenues in its first 80 days since launch, catapulting both itself and creator Niantic Labs into the mobile gaming big leagues.

To answer some common questions surrounding the game and its players, we examined data from our Game Franchise Consumer Insights. Our clients have just received access to this research, which covers the players of 100 franchises across the US, UK, Germany, and France.

Looking at the demographics, spending habits, and preferences of the Pokémon GO user base reveals that its success is largely constructed on its appeal to its fans from the 1990s. Answering the below questions, we can see how the game has become a new hit by relying on an audience of surprisingly traditional gamers.

Full report here