Nintendo on why Super Mario Run is launching this year, Pokemon GO success/strategy

Q10. Regarding the smart device business, I'd like to know why #SuperMarioRun will go on sale before the previously-announced Animal Crossing and Fire Emblem. Also, with the success of #PokemonGO, are there any mid-term changes to the dir. of smart device activities?

A10. At the start of the fiscal year, we announced that 5 smart device apps would be released by the end of March 2017. Super Mario Run is one of them. Afterwards, development circumstances led us to confirm their release within the year, and so we reconsidered the order.

As #PokemonGO is supported by many customers, in this case, we decided it might be better for #SuperMarioRun to go before the others.While there was a big unknown as to how the smart device business would affect our existing business, it was extremely encouraging to see #PokemonGO provide synergy with packaged software just as we'd imagined. In this way, we'd like to strengthen how we develop smart device titles. Of course, our basic thinking on the smart device business hasn't changed from the 3 points outlined in today's presentation.