Super Mario Run's goal is to be a Mario game everyone can play, says Miyamoto

Coming from a Pocket-Lint interview with Shigeru Miyamoto...

"Our intent has always been that the side-scrolling new Super Mario Bros games would be simpler - games that more casual players could be able to enjoy. But what we've found is that even though they are designed to be simpler and easier to understand, the controls can still be difficult for some players and they have a hard time controlling Mario or making him run and jump at the same time.

We wanted to ask how we can make the experience even simpler for somebody who had never played a Mario game before. That's been the focus with Super Mario Run: a game that's even easier to get into and play."