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Dec. 16th, 2016 to Jan. 15th, 2017 - Top 5 ad spenders for TV advertising
- Nintendo came in 5th place overall
- 4.4 percent of the video game industry’s digital SOV.
- 45.94 percent of the brand’s engagement came from “Super Mario Maker: Play Everywhere. Create Anywhere”
- Nintendo ran seven commercials 692 times, which resulted in 97.4 million TV ad impressions
- estimated spend of nearly $1.9 million
- ads generated 1,738,797 online views, 1,360 social actions and 9,882 searches
[Link]