Switch searches and purchases lead to major boom in traffic for every major retailer in the United States

The following info comes from SimilarWeb...

- every major retailer in the United States saw an increase in their web and mobile traffic from Nintendo’s site
- every major retailer in the United States saw an increase in their web and mobile traffic from searches for the Switch
- GameStop and Toys ‘R’ Us traffic peaked over a 30-day period on the Nintendo Switch’s March 3 launch day
- Nintendo.com also sent a surge of clicks to GameStop, Best Buy, Target, and Walmart
- Amazon and Toys ‘R’ Us saw the biggest increases compared to January 2017
- Nintendo’s website sent 1.4 million clicks through to Amazon
- Toys R Us received the lead amount of hits from Nintendo.com,
- Toys R Us had the largest spike in traffic from the publisher’s website with an increase of 813 percent compared to January
- GameStop owned more than 3 percent of the clicks for the term “Switch” in the month leading up to the launch of the system
- Target, Best Buy, Toys R Us, and Walmart also saw an increase in traffic during that period
- previously, Target, Best Buy and Toys R Us had gotten just a quarter of the traffic from that term in January
- March 3 was a big day for hits to Nintendo.com, but it was well behind the deluge of clicks that happened on January 13
- this is when the company revealed the Switch during a live video presentation
- no day over the last year led to more traffic for Nintendo.com than the launch of the Miitomo smartphone app on March 31
- Miitomo and My Nintendo account signups led to 1.7 million visitors
- Switch launch day had just around 1 million