Jackbox Games explains how the Jackbox Party Pack came to be

A portion of an AdWeek interview with Allard Laban, longtime creative chief of Jellyvision and Jackbox Games...

AW: How did the Jackbox Party Pack model come about?

AL: After dabbling in free-to-play mobile and Facebook games, we decided to see whether folks would actually pay for our games.

We released Fibbage, a bluffing game, across several platforms. It got immediate traction, thanks in no small part to a number of Let’s Play and Twitch.tv broadcasters. For the first time, streamers were letting the audience play along with them, and it really helped get the word out.

Seeing a trend emerging, we decided to quickly create a higher value SKU, bundling You Don’t Know Jack, Fibbage and three other games. This has now put us on a pretty regular development cycle. We’re currently working on The Jackbox Party Pack 4, intended for release this fall.