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Analyst says Nintendo has learned from their past mobile games, next outing will have "extensive content"

by rawmeatcowboy
26 June 2017
GN Version 5.0

Coming from Jefferies analyst Atul Goyal...

Six months back it had launched its first mobile game - (SMR) Super Mario Run with a Premium price model. That simply failed due to pricing model. And then it launched Fire Emblem with Freemium price model. That game did really well in the first month, but users used up all the content in less than a month. This was its first inning (out of 9). It is now working on more mobile games and addressing issues that it identified earlier (like pricing model or the depth of the game at initial launch). For its next game, Nintendo is working to make sure that the content is extensive enough at the starting point. We believe Nintendo's mobile games will go from strength to strength.

[Link]