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Sony CEO talks Switch being a hybrid device, not seeing that approach as a big opportunity, Sony sales not impacted

by rawmeatcowboy
26 September 2017
GN Version 5.0

Coming from Sony Corp.’s gaming chief Andrew House...

“The Nintendo device (Switch) is a hybrid device and that’s a different approach and strategy. We have not seen that as being a huge market opportunity. The Vita experience was that outside of Japan and Asia, there was not a huge demand. The lifestyle shift toward the dominance of smartphones as the single key device that is always with you, was the determining factor."

House went on to say that Sony hasn't seen any signs of the Switch having an impact on their sales of games or hardware.

"That draws me to the conclusion that they’ve really been additive to the business in the last year or so. The folks at Nintendo have their strategy and that’s great. We remain focused around a highly connected gaming experience and also coupled with having a great range of other entertainment experiences so you can reach multiple people on the big screen in the household.”

I have this one friend who is a die-hard Sony fan. He has loved them since the PS1. The one thing that turns him off to the company is when they get cocky. He said they got cocky during the end of the PS2 era, and then were humbled during the PS3 years. Now with the PS4's success, my friend believes Sony to be getting a bit full of themselves lately. I would imagine the statement above would only further those feelings.

[Link]