A portion of a La Tercera interview with Reggie Fils-Aime...
LT: What’s Nintendo’s challenge today?
RFA: We’re an entertainment company, and we want to reach the most people possible. The idea is to find new ways to have fun, looking for ideas, and exploring new areas like mobile devices.
LT: In Wii U’s case, was it misunderstood by fans?
RFA: When we launched Wii U, we missed the opportunity to be clear on the concept, to show off its capabilities and what the users could do. And that hurt us. Sales were also hurt, during the beginning of its lifespan, by the lack of games. And although we’ve sold 13 million consoles, against 20 and 40 million from the competition (Microsoft and Sony, respectively), what pleases us the most is that Wii U has the games with the best reviews and ratings from fans.
LT: How can NX satisfy or regain the fans?
RFA: I don’t think we’ve lost the trust of our fans. Our opportunity is to create platforms with great content, that goes well beyond the fans and brings in new players to competitive systems; games like Zelda, Mario or Smash Bros, will always be played by fans, but there’s a consumer willing to make the jump, and it was there that Wii was successful, just like 3DS, because it went for more than just the typical Nintendo fan.