“How do we define a breakthrough? We narrowed it down as a unique innovation that leads to a new way to play. It can’t leave the player indifferent. This gate wasn’t added by our creative talents. It was a business decision, as we realize that a breakthrough is the single factor that defines success. The ‘breakthrough gate’ is an entirely formalized stage, and the most important part of the process.” - Yannis Mallat, CEO of Ubisoft

I'd have to say that Ubisoft is one of my favorite developers right now, even if they are milking the Petz and Imagine brands. At least they're trying some unique and interesting things elsewhere in the industry.

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