A portion of a Joystiq interview with developer Alex Evans...

J: What's the biggest challenge you see facing the industry?

AE: Growing up. The industry is already 'growing up' – the sense I think of is things like being content to have its own visual, critical, interactive language that isn't just a reference of other media; or of not being embarrassed to take itself seriously; or not just pandering to a narrow audience. All of these things are challenges that seem –wonderfully – to be progressing along beautifully.