"We got pretty good reaction today from people. There's a significant number of people who interacted with the game. It's a great way to get your message out." - Michael Lew, Kaiser Permanente marketing team

Now that's how you get people to talk about insurance. Just strap a TV on your back, and let people play Wii Sports! I'm sure they got a lot of people to play, but I don't think many actually showed interest in the insurance aspect.

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