WHAT: Nintendo of America Inc. is giving fans and consumers an unforgettable way to mark the release of its highly anticipated New Super Mario Bros.™ Wii video game. On Nov. 14, the Nintendo World store in New York’s famed Rockefeller Plaza will be transformed into the Mushroom Kingdom, filled with interactive gaming stations, costumed characters, trivia challenges, prize giveaways (while supplies last) and a live gameplay tournament highlighting the game’s new multiplayer capabilities. The event will also feature a one-of-a-kind Super Mario Bros. Museum filled with memorabilia pulled from Nintendo’s archives that chronicles Mario’s history and cultural impact over nearly 25 years.

Launching Nov. 15, New Super Mario Bros. Wii adds an exhilarating new chapter to the beloved franchise. Designed exclusively for the Wii™ console, it allows as many as four players to enjoy the action simultaneously for the first time in the history of the series, working together to rescue Princess Peach™ from the devious Bowser™. The game combines classic side-scrolling gameplay with brand new features and updated graphics, appealing to series fans and newcomers alike.

WHO: Super Mario Bros. fans, video game enthusiasts, families and consumers of all ages

WHEN: Saturday, Nov. 14: 3-7 p.m.

WHERE: Nintendo World store
10 Rockefeller Plaza
New York, NY 10020

VISUALS:

* Consumers of all ages gathering for an early chance to play and purchase New Super Mario Bros. Wii
* Enthusiastic gamers playing New Super Mario Bros. Wii for the first time
* Consumers touring a Mario-themed museum area and viewing Super Mario Bros. memorabilia
* Kids posing for pictures with a costumed Mario character
* Attendees competing for prizes in a live New Super Mario Bros. Wii tournament
* Fans dressed as their favorite Super Mario Bros. characters

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