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November 13, 2009 by The News Team
Filed Under: Wii
"New Super Mario Brothers is such a special title. It is something that [Mario creator Shigeru] Miyamoto and his team have been so passionate about — that when it came time for the final packaging, we had many internal discussions as to how we make it special. And that's where the idea of the red box came from: How do we signify to our Nintendo fans, to our greater community the specialness of this title? The red is Mario red. What we did differently here in the U.S., when we were looking at the final packaging, we were concerned that the Wii logo on the red, in what we call the branding bar, was a little too plain just white. So it's in our market we've made it silver with the metallic ink to make it pop more. We've been clear that this is kind of a one-time deal," Fils-Aime noted. "Don't expect to see a yellow box for x or a gold box for y. We wanted this to be very special and very unique which is why we went down the path with the red box." - Reggie Fils-Aime
I bet we could get a gold box for the next Zelda game, and I don't think it would be hard to convince Nintendo of doing that. We just have to start making noise about it now!
Story Feedback
I'm hoping a gold box does happen for Zelda Wii, even if it's just for the "first come first serve" copies like Ocarina of Time.
It was very smart from a marketing stand point because the red will really draw the eye of consumers looking at the largely white Wii game racks/cases.
It's also great as a ceremonial type of thing. This is the first time Mario is returning to his 2D roots on a home console since the SNES. Better time than ever for some special packaging!
It's also great as a ceremonial type of thing. This is the first time Mario is returning to his 2D roots on a home console since the SNES. Better time than ever for some special packaging!
I don't like the red box that much. All my other Wii games are white and now the red is going to throw it off and make the collection look weird.
I like the red packaging a lot.
However, it seems a little unfair to me that Nintendo can package their games in a special way, but third parties can't. While I don't think it's true, it just sort of contributes to that stigma that "Nintendo consoles are only for Nintendo games", or that "Only Nintendo games can do well on Nintendo consoles".
However, it seems a little unfair to me that Nintendo can package their games in a special way, but third parties can't. While I don't think it's true, it just sort of contributes to that stigma that "Nintendo consoles are only for Nintendo games", or that "Only Nintendo games can do well on Nintendo consoles".
Why stop at a gold box for the next zelda? Why not use DVD's with gold refective layers?
@Lofty The Metroid
star wars the force unleashed
star wars clone wars
star wars clone wars republic heroes
those 3 have the border printed in yellow for all the games platform it hitted.
it stands out on my wiibrary
star wars the force unleashed
star wars clone wars
star wars clone wars republic heroes
those 3 have the border printed in yellow for all the games platform it hitted.
it stands out on my wiibrary
@kaminari
I like the red box, but it took a long time to accept it, for me.
But I am still in your boat. It's going to piss me off sitting next to my other Wii games, just as much as Crossbow Training and Wii Sports piss me off.
Likewise, I refused to buy Dead Rising on 360 until I found a normal, non-Greatest Hits version. I just could NOT deal with a shoddy gray box amongst a bunch of green boxes.
Granted, I'd be all over a gold Zelda box.
Sucks we haven't had gold games in a long time. Actually, only 5 of the games are gold.
@CJLopez
Oh god. I just looked that up. So ugly.
I like the red box, but it took a long time to accept it, for me.
But I am still in your boat. It's going to piss me off sitting next to my other Wii games, just as much as Crossbow Training and Wii Sports piss me off.
Likewise, I refused to buy Dead Rising on 360 until I found a normal, non-Greatest Hits version. I just could NOT deal with a shoddy gray box amongst a bunch of green boxes.
Granted, I'd be all over a gold Zelda box.
Sucks we haven't had gold games in a long time. Actually, only 5 of the games are gold.
@CJLopez
Oh god. I just looked that up. So ugly.
Love the red box.
Sadly wished for even a 'No comment' to the LM2 question, at least it would've given it more reality than ignoring it did...
Sadly wished for even a 'No comment' to the LM2 question, at least it would've given it more reality than ignoring it did...
...What is it with Nintendo and coloring their products (and distributing them only to certain regions of the world)? We want the magic shinyness too ("Japanese Hippy")! I was pissed when Diamond and Pearl didn't have colored game cards; Pokemon on the handhelds have lost their tradition. I miss the 90's, everything was great the way it was. Me and my bros were playin Smash Bros on the N64, "DUDE!!! CHECK OUT THOSE GRAPHICS!!!"
@mariomaniac45213
You are extremely fortunate.
@DJR2399
Agreed. I was extremely upset that the DS games weren't colored Blue and Pink, and I don't know what Platinum would be.
And Gold/Silver aren't Mustard and Blue Gray.
You are extremely fortunate.
@DJR2399
Agreed. I was extremely upset that the DS games weren't colored Blue and Pink, and I don't know what Platinum would be.
And Gold/Silver aren't Mustard and Blue Gray.
@MoldyClay
Platinum would be this silvery colour:
http://www.hometone.org/images/the-yang_2263.jpg
Diamond and Pink should've been glossy blue and pink respectively methinks [as see-through would've looked ugly and tacky at best].
Platinum would be this silvery colour:
http://www.hometone.org/images/the-yang_2263.jpg
Diamond and Pink should've been glossy blue and pink respectively methinks [as see-through would've looked ugly and tacky at best].
First it was the metal box for Metroid Prime Trilogy, now a 'Mario Red' box for New Mario 2, and I'd bet money on a 'Zelda Gold' box for the Zelda Wii.
Lego Star Wars was already Yellow and threw off the white spines. Now I'm just missing one more primary color to complete the set. 
One time deal for what is quite an underwhelming (not saying it won't be great) game it has to be said.
i like that idea . a red case for the only non shooter release of the season.
@Dr_Peace
I appreciate honest people around here.
@Venkman
I actually took the DVD case for Goldmember (Austin Powers) and printed out the Euro-box (I think?) for Wii Sports and have a blue box sitting with my white games. I don't notice it because it's first, though.
Link's Crossbow Training is in the dark red case from one of the normal versions of the Lord of the Rings DVDs (since my mom bought the super versions).
@Chosenoneknuckles
I hate Crystal's cart for being kinda see through. D:
I appreciate honest people around here.
@Venkman
I actually took the DVD case for Goldmember (Austin Powers) and printed out the Euro-box (I think?) for Wii Sports and have a blue box sitting with my white games. I don't notice it because it's first, though.
Link's Crossbow Training is in the dark red case from one of the normal versions of the Lord of the Rings DVDs (since my mom bought the super versions).
@Chosenoneknuckles
I hate Crystal's cart for being kinda see through. D:
Man, I love the red box so much. But I'm glad it's a one time deal. I wouldn't want to have a rainbow in my Wii collection at all.
it's bright friggin' red, how does it not "pop?" and what are we doing, cooking corn?
and why is japan dicktating ANYTHING in North America? perhaps that's half of nintendo's collective problems overall, i'm just saying...
and why is japan dicktating ANYTHING in North America? perhaps that's half of nintendo's collective problems overall, i'm just saying...
If they can't do Zelda Wii in a gold box, don't give me Zelda Wii. You've forced the damn red boxes on us, don't you stop there.
Though mario red is smexy.
Though mario red is smexy.
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I LOL'ed at the Luigi's Mansion 2 question.
@kaminari
same here