“A release prior to Christmas enables us to make the most of the public’s health-conscious mindset by sustaining continuous marketing and PR campaigns. These will build up from launch, reaching a high for New Year, and will last until the end of January, covering both the Christmas period and New Year’s resolutions – peak buying times for video games and for fitness products. Thanks to the exclusive camera, Your Shape is a very innovative title on the fitness market. It really brings something different in terms of consumer experience as they are finally able to exercise controller-free and still get feedback in real time. We think this will really make Your Shape stand out in this now busy market.” - brand manager Ombeline Wallon

- two commercial bursts, one at launch and one in January
- print ads running from early December to late January, appearing in Fabulous/Heat/Grazia/Zest
- actress Zoe Lucker will be the face of Your Shape in the UK

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