Launched in December 2008, Skimlinks helps online publishers monetise their content in an ethical and user-friendly way by automating the process of creating and maintaining affiliate links. A publisher simply adds the Skimlinks code to their site footer once, and when a user clicks on these retailer links, Skimlinks automatically converts them into affiliate links on-the-fly. Rather than spending time and money doing their own affiliate marketing, publishers can concentrate 100% on creating quality content whilst earning commission from over 7,000 merchants across 22 affiliate networks internationally. Skimlinks is used on thousands of websites worldwide, including Hachette Filipacchi Media US, Future Publishing UK, and Mumsnet.com.