A portion of a 1up interview with Jeff Bell, Corporate Vice President of Global Marketing for Microsoft's Interactive Entertainment Business...

1UP: One of the questions that comes up every month: when is the Wii bubble going to pop? I don't think anyone could have anticipated -- I don't think Nintendo could have anticipated -- their runaway success. Do you believe Wii will eventually run out of steam in the marketplace?

Bell: I think the Wii is a wonderful idea. We very much are positioning ourselves to be the choice console of this generation, much like the PS2 was in the last generation. Great value for money from a price standpoint, all of the games that you want to play, a huge variety of games, and now, not only a DVD, but the ability with Xbox Live to have great community relationships, as well as downloadable television shows and movies -- not only here, but around the world. We're positioning ourselves to be ready if, in fact, gamers find they're ready to graduate from a certain experience potentially with the Wii, either because it's limited on the type of gameplay that's available or the technology in that box.

We think that we could live very, very well in the same household as the Wii, and we're trying to make sure that when there is that choice for a second console that it is the Xbox 360. I do think that Nintendo has flipped and has become the first console for this generation for a lot of families who did have a console history. What I still don't know is how many absolute new households have been brought in because of the Wii, I don't know if anybody knows. Maybe Nintendo does, but we haven't been able to discern that. I think that may be an even better thing.

I am thankful that the Wii has been able to open up a lot of people's minds that gaming is fun for everyone.

Mr. Bell talks a little bit more about the Wii, which you can read in the full interview. See Mr. Bach, you could learn a little something from Mr. Bell!