"Historically, Sega hasn't been part of the license business, but we felt that in order to gain market momentum, we absolutely needed to have big game-appropriate movie licenses under our belt. Too often, publishers just slap the license onto the box and don't give the game enough attention to make certain the content of the movie translates over to the game. This is all new for Sega, but, in our transition years, one of the things we've done is take a step back and look at what has enabled our competitors -- Electronic Arts, Activision, THQ and Ubisoft -- to be successful. And movie licenses always seem to be a part of that. Although Sega is now building licensed games, we are being careful not to chase every movie license that comes along. Too often, publishers just slap the license onto the box and don't give the game enough attention to make certain the content of the movie translates over to the game. We are trying to be particularly choosey about which licenses we want and with which developers we partner." - Sega of America president and COO Simon Jeffery

I'm sorry, but that seems like 100% lie to me. Yes, the license business is great for money-making, but I don't think Sega took any pride in creating The Golden Compass. The game received horrible reviews across the board. I have seen multiple devs show the game off while it was in development, and you could tell that they knew the product was way below average. Sega just seemed to be interested in the money. Iron Man actually looks decent though, so keep your fingers crossed for that.

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