Atari has bought North American publishing rights for the PC, PS2 and Wii version of the game from Brash (though not the 360; so much for that). It has also picked up the deal Brash made to distribute the DS version for Universal, which is funding and producing that game itself. - The Cut Scene

I guess Atari thinks that the game will be big. There are a decent amount of advertisements for the film, but I'm not sure it's going to be that big of a blockbuster. Atari will find out soon enough if their purchase was a good idea.

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