“We spent a lot of time talking to customers, to find out what services they want from us and how we can help them enjoy more games and get great value. GAME Rentals will allow customers to rent games for a small subscription each month. Two games can be rented at a time, and when customers post one back to us, another will be sent out to them. It is a great way to help customers try games out before they buy. GAME.co.uk gives customers every possible choice, so that whichever way they want to get hold of games, we offer it – be it through home delivery, downloading, renting, ordering online or collecting in store. In terms of promotion for the service, we’re currently marketing GAME Rentals to the hundreds of thousands of people who visit GAME.co.uk each day. We are also running targeted email campaigns to drive awareness." - GAME’s online business MD Alex Croft

I've never dabbled in any online rental services, be it for movies or games. Once again, I am just proving how 'behind the times' I really am. I suspect that this service will end up being quite a big hit for GAME and SwapGame.

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