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Popple
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February 4, 2009 by RawmeatCowboy Filed Under: Wii

“To these pillars, we add two more, manage expenses aggressively and increase focus on the Nintendo Wii platform. We will capitalize on the progress we've made on the Wii. We have a spectacular slate for FY10, which will be supported by a Wii focused advertising campaign. We are starting FY10 strong with Tiger Woods PGA tour, EA Sports Active, EA Sports Tennis, Boom Blox 2, Harry Potter, and MySims Racing; all in Q1, and it gets better each quarter.” - EA CEO John Riccitiello

Wow...actually big money devoted to advertising for Wii games? This is such a new concept...one that you would see happen for 360/PS3 games all the time!

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