“To these pillars, we add two more, manage expenses aggressively and increase focus on the Nintendo Wii platform. We will capitalize on the progress we've made on the Wii. We have a spectacular slate for FY10, which will be supported by a Wii focused advertising campaign. We are starting FY10 strong with Tiger Woods PGA tour, EA Sports Active, EA Sports Tennis, Boom Blox 2, Harry Potter, and MySims Racing; all in Q1, and it gets better each quarter.” - EA CEO John Riccitiello

Wow...actually big money devoted to advertising for Wii games? This is such a new concept...one that you would see happen for 360/PS3 games all the time!

Link