"I give the probability of this working at zero. Electronics Boutique also tried it and failed. There's no consumer acceptance. With consumers, there is an immediacy for currency when they want to buy a new game. It didn't work for us (gift card system), and I can't see it working for them." - GameStop CEO Dan DeMatteo

It's exactly the same thing I said earlier. Why go through the process of Amazon to get a gift card when you can go to GameStop and spend your credit right away?

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