"The Wii audience isn't sophisticated enough to know whether the game they're buying compares favorably to, say, Gears of War or LittleBigPlanet, because they probably don't own an Xbox 360 or a PS3. They buy the Wii games that they buy for the same reason that people go to McDonald's. McDonald's doesn't win a lot of restaurant critic awards but they are approachable, they're consistent, and you know what they're going to serve you. I mean, who sells more food -- McDonald's or Ruth's Chris Steak House, which certainly serves better meat? Nintendo has become the fast food machine. Sony is very much the high-end restaurant. And Microsoft is somewhere in between." - Wedbush Morgan analyst, Michael Pachter

That's just one of the gems that Mr. Pachter has to say when discussing Nintendo and the Wii approach. Click here to read the full piece.