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September 7, 2009 by The News Team
Filed Under: DS
Well, what do you guys think? I like the idea, but I'm not too sure I enjoy the execution.
Story Feedback
Something about it was a little off... could've been those kids. I would've preferred simple gameplay for the 30 second commercial, but then again i don't know anything about advertising.
... Wow... and just when I thought Nintendo got their commercials right with the Punch out ones...
this happens...
this happens...
Hey we make games for EVERYBODY! As long as everybody is just 5 year olds.
-_-
Also what the hell.. that was the ACTUAL boxart?... Could less effort have possibly been put into that cover art.. seriously. Not trying to sound all b**** but WOW.
-_-
Also what the hell.. that was the ACTUAL boxart?... Could less effort have possibly been put into that cover art.. seriously. Not trying to sound all b**** but WOW.
AW HELL NAW anoying kids doing nintendo commercials oh the pain of it all. First stupid people waving there arms about smiling and laughing with each other. Then Cowboy Jed (enough said) Annoying would you like to play guys. Good punch out commercials then this.
"Kicking germ butt"
HOLY COW, DR MARIO!?
Seriously, this commercial is like a bunch of 13 year olds explaining astrophysics, does NOA really need to resort to this? It's a Mario game on the DS, it's going to sell. Have some creativity. D:
Fro~
HOLY COW, DR MARIO!?
Seriously, this commercial is like a bunch of 13 year olds explaining astrophysics, does NOA really need to resort to this? It's a Mario game on the DS, it's going to sell. Have some creativity. D:
Fro~
silly gamers nintendo is for kids.
*sigh* I know that is not true, but nintendo isnt really showing themselves as a developer for everyone.
*sigh* I know that is not true, but nintendo isnt really showing themselves as a developer for everyone.
gotta agree with Wiifolder, that boxart seems like it was drawn in 10 minutes.
I don't know what you guys are talking about.
This is pretty much what Nintendo commercials used to be like for most games.
Do I like it? No.
But does it remind me of old Nintendo commercials? Yes.
@Stryks
I'm pretty sure that was the Japanese art too, though.
@someone17
Except it's mostly true. Whether we want to admit it or not, Nintendo advertises everything towards everyone but the majority of gamers. No matter what the game is, they are aiming at children.
The original Zelda commercial on NES flat out said "KIDS" and "YOUR PARENTS HELP YOU SET IT UP".
They've been aiming for kids since the beginning.
This is pretty much what Nintendo commercials used to be like for most games.
Do I like it? No.
But does it remind me of old Nintendo commercials? Yes.
@Stryks
I'm pretty sure that was the Japanese art too, though.
@someone17
Except it's mostly true. Whether we want to admit it or not, Nintendo advertises everything towards everyone but the majority of gamers. No matter what the game is, they are aiming at children.
The original Zelda commercial on NES flat out said "KIDS" and "YOUR PARENTS HELP YOU SET IT UP".
They've been aiming for kids since the beginning.
Wow. Witness as Nintendo completely labels this game only for elementary schoolers.
I have been looking forward to this game for a while... and I'm 20... so naturally I'm turned off by this commercial.
I don't get why they couldn't have used people of all ages for this. Aren't they after "everybody"?
I have been looking forward to this game for a while... and I'm 20... so naturally I'm turned off by this commercial.
I don't get why they couldn't have used people of all ages for this. Aren't they after "everybody"?
@supermario128
Comments are here for people to express their views on the particular item. If people don't like it, they should say that.
It IS just a commercial... but if you think about it this is Nintendo's contact to "regular people" who don't lurk on the internet all day like us. That's why I'm concerned that this was not the best decision for this game.
Comments are here for people to express their views on the particular item. If people don't like it, they should say that.
It IS just a commercial... but if you think about it this is Nintendo's contact to "regular people" who don't lurk on the internet all day like us. That's why I'm concerned that this was not the best decision for this game.
All the people complaining need to know that the boxart's style is something that has been a recurring theme since the first Mario & Luigi RPG. In Japan, at least.
Mario & Luigi RPG:
http://stashbox.org/362639/ml1box.jpg
Mario & Luigi RPG 2X2:
http://stashbox.org/362641/ml2box.jpg
Nintendo remade the covers for the first two because they looked plain for them. I guess they're just too lazy this time around.
Mario & Luigi RPG:
http://stashbox.org/362639/ml1box.jpg
Mario & Luigi RPG 2X2:
http://stashbox.org/362641/ml2box.jpg
Nintendo remade the covers for the first two because they looked plain for them. I guess they're just too lazy this time around.
@WiiFolder
I like the use of negative space personally, it draws attention to what is important [i.e. the characters here].
So many developers clutter their boxarts pointlessly, and there are far worse boxarts out there, just look at KZ2's [for example]...
Hope we in Europe get this one too!
I like the use of negative space personally, it draws attention to what is important [i.e. the characters here].
So many developers clutter their boxarts pointlessly, and there are far worse boxarts out there, just look at KZ2's [for example]...
Hope we in Europe get this one too!
I kinda like this commercial. It's got some charm to it.
@Chosenoneknuckles
I think we do. Don't quote me on that but the last time I checked I could've sworn we did. Not unless it was just temporary.
@Chosenoneknuckles
I think we do. Don't quote me on that but the last time I checked I could've sworn we did. Not unless it was just temporary.
i have to agree with almost everyone that this is a terrible commercial. C'mon Nintendo.
Hey it's the Beat Kids kid! Awsome show.
Didn't like the commercial, like the boxart.
I love the artsyle in M&L games.
Didn't like the commercial, like the boxart.
I love the artsyle in M&L games.
No offends, but some of you are acting like tools.
Seriously, it's a Mario game, and mario's game are usually aimed for kids. What do you expect?
I think that some of you wish to see Mario acting like some kind of Rambo who's gonna kick the ass of bowser and by the way save the whole mushroom kingdom from his government, and at the end Mario dies just because it is more epic
Seriously, it's a Mario game, and mario's game are usually aimed for kids. What do you expect?
I think that some of you wish to see Mario acting like some kind of Rambo who's gonna kick the ass of bowser and by the way save the whole mushroom kingdom from his government, and at the end Mario dies just because it is more epic
I love the idea of people explaining the game with gameplay to stress explanations. I HATE that they only used children. What about me? I'm 22 years old and I'm going to buy and play this game. So is my girlfriend who is the same age. Then there is RMC who is in his late 20s. And scores of other adult gamers on this site or not who will also be buying this game.
A perfect implementation would be to have a child, a teen, a few adults of different ages, and a mature gamer (I'm talking senior citizen, not the 12 year olds on Live). Give them a demo of the game, sit them in front of a camera l, and then tell them to explain the game in their own words.
Bam! A cross section of gamers with different views of the world all giving their commentaries on the game which would amount to one awesome commercial that appeals to the everyone mantra of Nintendo.
@Killasnipersz
No. Mario games are generally not aimed at a specific demograph. They are usually targeted at everyone. YouTube some Mario commercials and you'll find that they generally make an ad campaign that isn't focused soley on children.
A perfect implementation would be to have a child, a teen, a few adults of different ages, and a mature gamer (I'm talking senior citizen, not the 12 year olds on Live). Give them a demo of the game, sit them in front of a camera l, and then tell them to explain the game in their own words.
Bam! A cross section of gamers with different views of the world all giving their commentaries on the game which would amount to one awesome commercial that appeals to the everyone mantra of Nintendo.
@Killasnipersz
No. Mario games are generally not aimed at a specific demograph. They are usually targeted at everyone. YouTube some Mario commercials and you'll find that they generally make an ad campaign that isn't focused soley on children.
The boxart is in line with the previous two Japanese boxarts, and Nintendo likes their shiny, simple color white nowadays.
But, I also love the other two NA boxarts, despite cluttering. They had more character.
The commercial's okay. Nothing great like Punch-Out!!, but Nintendo has done worse.
But, I also love the other two NA boxarts, despite cluttering. They had more character.
The commercial's okay. Nothing great like Punch-Out!!, but Nintendo has done worse.
@Killasnipersz
Mario games are not aimed at kids. They're aimed at everybody. Thus having a commercial with very young children talking like babies is not fitting or well thought out.
Mario games are not aimed at kids. They're aimed at everybody. Thus having a commercial with very young children talking like babies is not fitting or well thought out.
Looks like I made the right move to purchase another console, because Nintendo doesn't seem to care about me anymore. At least I know my daughter will always be covered.
@InvalidRobot
rofl
Because they put kids in a commercial? That's just a marketing tactic. Were you also concerned with playing Professor Layton because you aren't a middle aged woman who used to star on Friends?
rofl
Because they put kids in a commercial? That's just a marketing tactic. Were you also concerned with playing Professor Layton because you aren't a middle aged woman who used to star on Friends?
I'm a little surprised by what I see here. I thought more people would be like "Nintendo are marketing geniuses" or something to that effect. I mean, if you are a kid, and you see a commercial with a bunch of other kids talking about how awesome a game is, wouldn't you want it? And there are plenty of kids in the world who can get this game. Like come on, you think the average adult would look at this and feel as though they have to have it? Nearly everything about Mario is for kids, and complaining about a commercial for a portable game targeting kids is straight laughable. Besides, you guys don't even need a commercial, because you are on this site. What, are you gonna download the ad and play it whenever you're about to load up your DS? Get over yourselves.
And the commercial didn't seem so bad to me. Sure, it's not the original Smash Bros. commercial, but there is nothing "horrible" about it. Y'all crazy.
At least this gets a commercial! I can only imagine what advertising Sin and Punishment 2 will get, seeing as it doesn't cater to Nintendo's favorite demographic.
And the commercial didn't seem so bad to me. Sure, it's not the original Smash Bros. commercial, but there is nothing "horrible" about it. Y'all crazy.
At least this gets a commercial! I can only imagine what advertising Sin and Punishment 2 will get, seeing as it doesn't cater to Nintendo's favorite demographic.
Not say i particularly loved the commercial, i definetly enjoyes the punch-out!! ones a lot more, but i think it was an very well executed marketing wise.
Of course it was aimed at a younger audience than punch-out!! was, but kids their age are gonna see that commerical and gobble the game up.
It's one of those ads that really make the kid want the game.
It's not gonna be remembered as one of Nintendo's best commercials, but it was well done on a business side.
Kudos, NOA advertising dept.
Of course it was aimed at a younger audience than punch-out!! was, but kids their age are gonna see that commerical and gobble the game up.
It's one of those ads that really make the kid want the game.
It's not gonna be remembered as one of Nintendo's best commercials, but it was well done on a business side.
Kudos, NOA advertising dept.
Once again, NoA once again disappoints when it comes to ANY FORM OF ADVERTISING.
Not a good commercial.
Honestly it reminds me of Mario Sunshine's commercial, which was so bad it was good, but this is just lame.
Honestly it reminds me of Mario Sunshine's commercial, which was so bad it was good, but this is just lame.
I have to wonder if people would still be pissed off if they did a commercial where it was teen and 20-something year old male nerds talking about a game.
@Olimar_91
Nope.
I came to my conclusion a long time ago, and seeing lame commercials, games, and overall decisions in marketing just makes me more happy with my decision to move on.
Nope.
I came to my conclusion a long time ago, and seeing lame commercials, games, and overall decisions in marketing just makes me more happy with my decision to move on.
@InvalidRobot
Then why dost thou postith on ye olde website? (Serious post: then why do you bother coming here if you've already moved on? I honestly would LOVE to see less negativity on this site. How ironic is it that most of the Nintendo negativity I find on the Internet is this website? [actually... don't even get me started on effing GameFAQs])
Seriously though, I think you're overreacting but whatever. My decision to buy a 360 to accompany my Wii was so I could play more games that I want, not because I was being all negative at the American branch of a Japanese video game company. Nintendo didn't "abandon" anyone, they just wanted more people. N64 and Gamecube saw poor sales for them, what would YOU do if you ran a company that wants money? Get more people to buy your products of course.
@terryxlr
I agree with Terry's post.
@topic
Reminds me of old commercials.
Then why dost thou postith on ye olde website? (Serious post: then why do you bother coming here if you've already moved on? I honestly would LOVE to see less negativity on this site. How ironic is it that most of the Nintendo negativity I find on the Internet is this website? [actually... don't even get me started on effing GameFAQs])
Seriously though, I think you're overreacting but whatever. My decision to buy a 360 to accompany my Wii was so I could play more games that I want, not because I was being all negative at the American branch of a Japanese video game company. Nintendo didn't "abandon" anyone, they just wanted more people. N64 and Gamecube saw poor sales for them, what would YOU do if you ran a company that wants money? Get more people to buy your products of course.
@terryxlr
I agree with Terry's post.
@topic
Reminds me of old commercials.
This commercial not only will get no one kids to buy it (won't work on anyone over 12-14 at least) but any serious gamer who plays rpgs who might actually have an interest in this game will surely lose much of that interest after seeing this commercial. I mean if I'd never seen this game before and all I saw was this commercial I wouldn't even want to rent it. What kind of crap is this.
Hopefully they will show this on kids channels only but more importantly they really need a second commercial for adults and teens. It's a very user friendly rpg and it's funny on top of that. It'd be a shame if only kids bought it.
Hopefully they will show this on kids channels only but more importantly they really need a second commercial for adults and teens. It's a very user friendly rpg and it's funny on top of that. It'd be a shame if only kids bought it.
@Dakaggo
I'm pretty sure this might only be on Cartoon Network and Nickelodeon. If you already knew about the game before hand and already intended on getting it, then I don't see how your interest in the game would suddenly wane just because of a silly commercial. At least it's getting one! *looks at Excitbots* Oh why couldn't this game have gotten some ads... even that freaking cowboy car salesman would have been better than nothing.
EDIT: This is a Mario game, why wouldn't it sell? (Hotel Mario excluded.)
I'm pretty sure this might only be on Cartoon Network and Nickelodeon. If you already knew about the game before hand and already intended on getting it, then I don't see how your interest in the game would suddenly wane just because of a silly commercial. At least it's getting one! *looks at Excitbots* Oh why couldn't this game have gotten some ads... even that freaking cowboy car salesman would have been better than nothing.
EDIT: This is a Mario game, why wouldn't it sell? (Hotel Mario excluded.)
The idea was good, but there should have been a few older people along with the kids and some more gameplay. Boxart isn't super great, though.
Hm. Weird.
But the game looks freakin' BALLER.
Of course, I love the Mario RPGs...
But that also means I will be extra critical of this one given what's come before it...PiT let me down a little -- GREAT game, I mean, my least fav in an amazing series is still a great game.
But the game looks freakin' BALLER.
Of course, I love the Mario RPGs...
But that also means I will be extra critical of this one given what's come before it...PiT let me down a little -- GREAT game, I mean, my least fav in an amazing series is still a great game.
LOL! I feel like I'm suddenly back in the late 90's. 
A bit cliché but not as bad as some make it out to be. Just remember YOU where like one of those kids a few years ago.
A bit cliché but not as bad as some make it out to be. Just remember YOU where like one of those kids a few years ago.
@8 bit
I agree with that last sentence. It annoys me when people forget that MANY of us were kids when we started gaming. I was effing 3 years old when I started on the SNES! Been gaming for 16 years and I never plan on stopping.
Age 3- SNES
Age 6- Game Boy
Age 7- N64
Age 9- Game Boy Color and Genesis (the Genesis was a gift from someone my mom used to know)
Age 10- PS1
Age 11- Gamecube and GBA
Age 13- PS2
Age 14- DS
Age 16- Wii
Age 18- Xbox 360
1990s kids for the freaking win (we had the best cartoons too, lol).
I agree with that last sentence. It annoys me when people forget that MANY of us were kids when we started gaming. I was effing 3 years old when I started on the SNES! Been gaming for 16 years and I never plan on stopping.
Age 3- SNES
Age 6- Game Boy
Age 7- N64
Age 9- Game Boy Color and Genesis (the Genesis was a gift from someone my mom used to know)
Age 10- PS1
Age 11- Gamecube and GBA
Age 13- PS2
Age 14- DS
Age 16- Wii
Age 18- Xbox 360
1990s kids for the freaking win (we had the best cartoons too, lol).
@8 bit
This. I really can't believe these people screaming about how bad the commercial is. You know, Mario is aimed at kids (although everyone can enjoy him), so this will help to sell the game to its target audience.
This. I really can't believe these people screaming about how bad the commercial is. You know, Mario is aimed at kids (although everyone can enjoy him), so this will help to sell the game to its target audience.
@MrBubbles
For once I agree with you. Hmm... time for you 80s kids to get a dose of your own medicine:
http://www.youtube.com/watch?v=cNtuK4CU3ko
The effing rose tinted glasses better come off when some people watch this thing, because this commercial doesn't even have novelty value to me, and I love nostalgic things.
For once I agree with you. Hmm... time for you 80s kids to get a dose of your own medicine:
http://www.youtube.com/watch?v=cNtuK4CU3ko
The effing rose tinted glasses better come off when some people watch this thing, because this commercial doesn't even have novelty value to me, and I love nostalgic things.
@Eternal Rain
Uh-huh...
Not to mention Mario himself was probably one of the first videogame characters we related to.
I just remembered something. When me and my cousin where around the age of these kids, we where playing TLOZ:ALTTP together (a single-player adventure game, no less) I remember us talking like idiots about Aghanim turning into a bat after defeting him and smashing into the top of the golden pyramid.
The adults where just like "WTF is up with these stupid kids?"
Much like some comment posters.
Uh-huh...
Not to mention Mario himself was probably one of the first videogame characters we related to.
I just remembered something. When me and my cousin where around the age of these kids, we where playing TLOZ:ALTTP together (a single-player adventure game, no less) I remember us talking like idiots about Aghanim turning into a bat after defeting him and smashing into the top of the golden pyramid.
The adults where just like "WTF is up with these stupid kids?"
Much like some comment posters.
I have to agree with most of you, this commercial flat out stinks. Though I do really love the boxart and the simplicity of it.
@Eternal Rain
We 90s kids rule.
[And I started gaming with a SNES & Megadrive myself.]
As for the commercial, which is it such a big problem for some of you on here? I mean, any Mario fan on here or elsewhere is [most likely] gonna pick this up commercial or not, so not cater it to the kids [the new 20' kids]?
I think some of you forget that the Wii kick-started gaming again alike the NES and SNES eras did, and so with it comes this new blood.
Certain overhyped HD console series games would also sell well regardless of an actual commercial, for the same reasons [particularly the half gaming market-sized FPS genre and the likes of Halo and the upcoming MW2].
We 90s kids rule.
[And I started gaming with a SNES & Megadrive myself.]
As for the commercial, which is it such a big problem for some of you on here? I mean, any Mario fan on here or elsewhere is [most likely] gonna pick this up commercial or not, so not cater it to the kids [the new 20' kids]?
I think some of you forget that the Wii kick-started gaming again alike the NES and SNES eras did, and so with it comes this new blood.
Certain overhyped HD console series games would also sell well regardless of an actual commercial, for the same reasons [particularly the half gaming market-sized FPS genre and the likes of Halo and the upcoming MW2].
This is not so bad. The only problem is that casual gamer won't even consider buying this game because of the kids in its commercial.
"90's kids" is something my 25 year old fogey ass just started hearing recently.
I don't think people born when I was (1984) called ourselves '80's kids' though adults in the news and stuff said things like 'child of the eighties' referring to us being used to technology...
I remember in shows at the beginning of the 90's people would say things like 'You can't be rude to women! It's the 1990's!' 'Wake up! It's the 1990's! Lots of people are hanging out with people of different races!' or something, like they thought they were being really advanced or something lol.
But yeah, back on topic, I think the resentment from this ad comes from the fact that most of these online forum-dwelling gamers HATE to be reminded that they have a preoccupation with something that is mostly associated with kids. Like that 22 year old beating the 11 year old at pokemon at the championship...
Sure, we as adults can get into this game, teenagers can too. But the fact is kids can get into it just as deeply... and you can't hide from that. Kids aren't as likely to read adult books and get so into them, and we adults aren't likely to read 'Cat in the Hat' and have it become our favorite book, but most video games are in a very special and unique place as something we all can take a massive interest in. Don't be afraid or ashamed of that, but also don't get pissed at a commercial for reminding you that you like something that a 7 or 9 year old would be just as interested in.
If you aren't comfortable with that, get out!
lol A lot of people just switch to 'hardcore' games like Halo 3 and guess what kids like that just as much, it makes them feel like they are doing something 'bad' they shouldn't do, which they mistake as 'adult.'
Bright colors FTW! lol
I don't think people born when I was (1984) called ourselves '80's kids' though adults in the news and stuff said things like 'child of the eighties' referring to us being used to technology...
I remember in shows at the beginning of the 90's people would say things like 'You can't be rude to women! It's the 1990's!' 'Wake up! It's the 1990's! Lots of people are hanging out with people of different races!' or something, like they thought they were being really advanced or something lol.
But yeah, back on topic, I think the resentment from this ad comes from the fact that most of these online forum-dwelling gamers HATE to be reminded that they have a preoccupation with something that is mostly associated with kids. Like that 22 year old beating the 11 year old at pokemon at the championship...
Sure, we as adults can get into this game, teenagers can too. But the fact is kids can get into it just as deeply... and you can't hide from that. Kids aren't as likely to read adult books and get so into them, and we adults aren't likely to read 'Cat in the Hat' and have it become our favorite book, but most video games are in a very special and unique place as something we all can take a massive interest in. Don't be afraid or ashamed of that, but also don't get pissed at a commercial for reminding you that you like something that a 7 or 9 year old would be just as interested in.
If you aren't comfortable with that, get out!
lol A lot of people just switch to 'hardcore' games like Halo 3 and guess what kids like that just as much, it makes them feel like they are doing something 'bad' they shouldn't do, which they mistake as 'adult.'Bright colors FTW! lol
I think the problem is Nintendo (of America) is segregating it's audience with its ads.
Game A has marketing targeted strictly at women. Game B has marketing targeted strictly at children. Game C has marketing targeted strictly at the older working crowd. If you're lucky, Game D has clever marketing that would work for multiple audiences.
Yes, this is a Mario game. But last time I checked, Mario games were supposed to be made for everyone. Let me put it this way: you WON'T see advertisments for Mario & Sonic at the Winter Olympics with a bunch of kids talking about the 'cool sports' you can play. It's just not a smart method of advertising when you want to reach a BROAD audience, which Nintendo was *supposed* to be doing.
Look at the Japanese ads for the game (Mario and Luigi RPG 3 in Japan). The worst you get is a young woman of indeterminate age playing the game and reacting to what happens. Lots of gameplay footage. Gets you interested about the game more than kids saying how cool and awesome it is.
Game A has marketing targeted strictly at women. Game B has marketing targeted strictly at children. Game C has marketing targeted strictly at the older working crowd. If you're lucky, Game D has clever marketing that would work for multiple audiences.
Yes, this is a Mario game. But last time I checked, Mario games were supposed to be made for everyone. Let me put it this way: you WON'T see advertisments for Mario & Sonic at the Winter Olympics with a bunch of kids talking about the 'cool sports' you can play. It's just not a smart method of advertising when you want to reach a BROAD audience, which Nintendo was *supposed* to be doing.
Look at the Japanese ads for the game (Mario and Luigi RPG 3 in Japan). The worst you get is a young woman of indeterminate age playing the game and reacting to what happens. Lots of gameplay footage. Gets you interested about the game more than kids saying how cool and awesome it is.
@WiiLikeSportz
You're missing the point. Completely. It's not that people don't want it marketed to kids. People don't want a game that appeals to everyone marketed solely to kids. They want marketing that will attract all ages. As burgers said people don't want marketing segregated like this.
You're missing the point. Completely. It's not that people don't want it marketed to kids. People don't want a game that appeals to everyone marketed solely to kids. They want marketing that will attract all ages. As burgers said people don't want marketing segregated like this.
This commercial looks like it didn't cost a single dime to make, was filmed and put together in less then 20 minutes, and done by an amature. What happened to your creativity, Nintendo?
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The Duck Has Spoken.