"Single-player is often how new players ramp into the game. It's the way new players usually get exposed to a franchise." - CEO John Riccitiello
"I think you have to have both, and clearly the multiplayer is the richer opportunity for us because of the services opportunity in keeping a customer engaged 365 [days a year]." - EA Studios president Frank Gibeau
This conversation was in response to an analyst asking if EA was moving away from single-player gaming due to their focus on Origin and online activity.