“Recently having met with a number of key supermarkets, it is apparent that the 3DS market really needs some good casual hidden object titles. There’s nothing intimidating about picking up a hidden object or a match-three title, and I think that’s why it really appeals to the female gamer more than anything. 3DS is an ideal opportunity for publishers and retail to make a decent margin again by maintaining a £29.99 game price point.” - Licensed 4U MD Adam Prichard
I've got nothing against casual games. I play them from time to time as well. I just wonder if maybe Licensed 4U is being just a tad bold with their statement.