Login

Ubisoft - Don't buy companies for brands

"Maybe sometimes companies buy other companies just for brands. I think that's a mistake, brands get created by people. If you don't have these people, the brand doesn't exist." - Ubisoft's director of IP development Tommy Francois

I think this is a point that most publishers don't understand. It's a specific group of people that really make a brand special. Without those people backing a brand, the entire thing can fall apart.

Link
Categories: Interviews, Consoles, Portables
Tags: ubisoft

Comments

You can be first to reply!

Search

Today's VIP

tigergd's avatar
Joined: September 2012
Newbie

Social Services

Twitter Facebook Instagram Flickr Youtube Rss Social
Want to join this discussion?

You should like, totally log in or sign up!