Ubisoft - Don't buy companies for brands

"Maybe sometimes companies buy other companies just for brands. I think that's a mistake, brands get created by people. If you don't have these people, the brand doesn't exist." - Ubisoft's director of IP development Tommy Francois

I think this is a point that most publishers don't understand. It's a specific group of people that really make a brand special. Without those people backing a brand, the entire thing can fall apart.

Categories: Interviews, Consoles, Portables
Tags: ubisoft


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