THQ CEO - We're dramatically different now, focusing on building franchises for next-gen

"THQ is dramatically different from what it was just six months ago; we're now a company completely focused on building high quality, high demand core franchises that are connected with our consumers in multiple channels and designed to deliver a significant portion of revenues through digital streams. We'll also continue to build online communities around our games, increasing customer engagement, retention and monetization.

As we reshape THQ, our objective was to retain and build a solid portfolio of owned intellectual properties for the future - an objective we believe we have achieved. A key part of our strategy is to build franchises for the next generation of consoles at or shortly after they are launched; we have promising new games that are positioned well for introduction early in the next cycle. We also have several franchises that we can continue to build from the current to the next generation. In closing we are encouraged by the significant strides we've made thus far in transforming THQ." - THQ CEO Brian Farrell

Categories: Interviews, Consoles, Portables
Tags: thq


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