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Iwata on Wii U price, returning to profitability, being first to market, and constant calls for Nintendo's demise

Iwata on being first to market...

"Being first in the next generation race is not important at all. One of the reasons we believe this is the time for Nintendo to launch the Wii U is it's going to be important for the world."

Iwata on returning to profitability...

"Our intention is to return to profitability after just one year of losing money. I just cannot say that it's a good thing for Nintendo at all to record an annual loss for two or more years in a row. … The [loss of the] past year is due to the 3DS hardware sales. We were selling hardware below the cost, so this year we are already recovering and improving the profitability of the 3DS." This will change in the very near future … based up on where we are today in terms of our schedule to return to profitability."

On learning from the 3DS and applying to Wii U...

"The pricing of Wii U is going to be one of the most important elements when it is going to be launched. The environment is different. Wii U is going to be launching in a different environment than when the Wii was launched. Also, the involvement surrounding [mobile and social] businesses is different than several years ago."

On analysts/journalists that constantly call for Nintendo's death...

"Even when we were going to launch the Wii system, there were a lot of voice saying 'Nintendo should stop making hardware'. The reasoning behind that was Nintendo would not have any chance against Microsoft and Sony. The fact of the matter was: I did not think Nintendo should compete against these companies with the same message and same entertainment options for people. We have not changed our strategy. In other words, we just do not care what kind of 'more beef' console Microsoft and Sony might produce in 2013. Our focus is on how we can make our new console different than [others]."

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