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Reggie - Consumers understand difference between Wii/Wii U, Wii U is different from competition

by rawmeatcowboy
01 December 2013
GN Version 4.0
F: When the Wii U launched last year, a lot of people didn’t understand it was a whole new console. Are you still dealing with that mistaken perception?

RFA: That issue has been largely addressed, I think, as we’ve told consumers all the great things you could do with the GamePad as we’ve showed fantastic software like Pikmin 3, and Wonderful 101, Legend of Zelda: Wind Waker in HD. The consumer I believe now understands this is a brand new system with brand new capabilities. It has all of the benefits of backward compatibility. And we’re the only next gen system with backward compatibility, so the consumer has this great library of games from Wii, can use them with the Wii U. But now they understand all of the new capabilities that they can have.

F: A big part of Microsoft’s pitch for the holiday season is about multimedia entertainment… they’re arguing that the Xbox One is for TV, for video, for music and everything else. It’s your new home entertainment center. What’s the comparable reason why someone should buy a Wii U?

RFA: It’s all about these great franchises. This is the place to get Mario, to get Zelda, to get Donkey Kong. And, we’ve got fantastic entertainment experiences. You can watch Netflix in HD, Amazon Prime Video, Hulu Plus. It’s all there. But what we do on top of that is, we’ve got Nintendo TV, that lets you sort out and decide what it is that you want to watch based on all of the different services you subscribe to. So our pitch is we’ve got unique differentiators, versus the “I do everything” positioning that our competitors might have.

Full interview here