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Mario series sells 240 million units worldwide, Miyamoto discusses his time with the series
“Stimulated by advancements in technologies, we have always enjoyed creating the Super Mario Bros. games. The [Super Mario] series has always taken advantage of the latest technological advancements and is the fruit of creativity of many of my hard-working friends working closely as a team.” - Shigeru Miyamoto
Staring from Super Mario Bros. and running through Super Mario Galaxy 2, the Super Mario series of games has managed to sell 240 million units worldwide. Take into account the tons of other games Mario has appeared in, and I think it’s safe to call him the most popular game character of all-time.