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Def Jam Rapstar - Launching A Franchise In A Shifting Genre

by rawmeatcowboy
05 October 2010
GN Version 3.1

“When people say the music genre, they really mean Rock Band and Guitar Hero. It’s not what it once was because they already sold it to everyone. … If you look within the gaming community, hip-hop is more popular than classic rock. From our point of view, there’s an enormous base of gamers that have never been delivered a music title that’s based on a genre they’re interested in.” - Alex Collmer, co-founder and CEO of Autumn Games

Oddly enough, I just had a friend ask if there was a music game that was focused on just rap, and I explained the idea of Def Jam Rapstar to her. It looks like there might be a market out there for the game, but they don’t know that Def Jam Rapstar exists yet!

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