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Def Jam Rapstar - Launching A Franchise In A Shifting Genre
“When people say the music genre, they really mean Rock Band and Guitar Hero. It’s not what it once was because they already sold it to everyone. … If you look within the gaming community, hip-hop is more popular than classic rock. From our point of view, there’s an enormous base of gamers that have never been delivered a music title that’s based on a genre they’re interested in.” - Alex Collmer, co-founder and CEO of Autumn Games
Oddly enough, I just had a friend ask if there was a music game that was focused on just rap, and I explained the idea of Def Jam Rapstar to her. It looks like there might be a market out there for the game, but they don’t know that Def Jam Rapstar exists yet!