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Def Jam Rapstar - Euro advertising plans
- £1.2 million to be spent on advertising
- ad campaign starts early December
- TV ads on video-on-demand services, and channels such as Sky Sports, Five, MTV, Comedy Central, Sky 1, and ITV
- special spot during The X-Factor.
- ads across Facebook, YouTube, Google and Xbox Live, which should attract more than 60m unique users
- radio ads
- outdoor coverage on phone boxes
- roadside sheets
- London Underground advertising
- a 20-date university and city tour
“The Def Jam Rapstar campaign has been meticulously crafted in line with its triple-A status and is targeted to reach our core demographic of 16- to 24-year-olds. Def Jam Rapstar is set to be a global phenomenon.” - 4mm Games’ European marketing director Gavin Shacknell