Sony admits NGP will be in direct competition with 3DS, believes consumers will recognize platform differences

A portion of a Eurogamer interview with Sony’s Andrew House…

Eurogamer: Who do you regard as your main competition? Is it 3DS or the iOS devices?

Andrew House: Clearly in the dedicated portable space, we will be in competition with 3DS. I know you’ll think me coy, but our wish when we enter markets is to grow the overall market and landscape, and find new audiences. So in that space, I think we’re more or less generally competing for consumers’ time, and that’s where we place the highest premium. It’s our job to deliver fantastic experiences that merit the consumers’ investment of their time with our devices.

Eurogamer: But 3DS is, at the end of the day, a fairly high-spec, high-tech, second-generation handheld launching into the market at roughly the same time. It’s got to be a close fight.

Andrew House: I think that we feel very confident that we have very sufficiently differentiated ourselves from the competition with spec, and in particular the connectivity and network features and interfaces that are all pretty revolutionary. That will set this device apart.

Full interview here

Categories: Portables
Tags: 3ds


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