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Nintendo talks 3DS competition from all angles, how they plan to rise above

“Basically my short-term goal is to make sure as many people as possible try Nintendo 3DS. It’s not that we’re denying competition. The thing is, we can’t plan how we should respond to the competition because the competition is mainly limited to the hardware. Every day we will find new competition. Taking a broader view, we’re competing with any kind of entertainment. You go to the cinema, whatever. We only have limited time and money to allocate to entertainment. Video games are no longer unique as interactive entertainment - even blogs and YouTube provide interactivity. So Nintendo, and video games generally, have to come back to that unique experience, that unique surprise, that makes sure people return to us. If we fail to do that, consumers will go somewhere else.” - Nintendo of Europe marketing boss, Laurent Fisher

Can you imagine how daunting a task this is? After so many successful years of the DS, now Nintendo is going to go at it again with the 3DS. Can they hope to match that level of success, go beyond it, or will they fall short?

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