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NPD data - Amazon in, Toys R Us out

Did you know that October’s NPD data didn’t include Toys R Us sales figures? I didn’t know that either. Apparently Toys R Us data will be a thing of the past for NPD, but Amazon will now be included.

“In any given year, we typically add a few retailers and lose one or two. This year both the adds (e.g. amazon.com) and the losses (Toys R Us) were a bit larger than usual, but overall our market coverage has not changed very much compared to last year. Also, since the retailers we’ve added are actually increasing in importance and share, we feel that our data accuracy may improve rather than deteriorate due to these changes.” - Martin Zagorsek, Vice President, Games & Software at The NPD Group

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Two questions…are you happier having Amazon than you would be with TRU? Second question…isn’t the new design of Geoffrey the Giraffe awesome?!

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