Ubisoft hopes Wii is the marijuana of the gaming world (and much more)
“…They talk about marijuana as the gateway drug, I hope the Wii is the gateway console. I hope someone’s grandmother gets bored of playing Wii Tennis and moves to Zelda, by herself, even if she struggles with it and you have to help her, I hope she appreciates what’s amazing about it.” - Ubisoft creative director Clint Hocking
Man, is that an amazing analogy! I completely understand what he is saying, and it sure was an interesting way to go about making a point.
That is just a small portion of a wonderful Gamasutra article in which a MIGS panel with A2M creative director Patrick Fortier, Ubisoft creative director Clint Hocking, Beenox creative director and A2M vet Thomas Wilson and EA senior producer Oliver Sykes discuss whether or not the Wii is broadening the market. There is a ton of great discussion and some very valid points made. Please click here and check out the full article. It’s very worth your time.